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Blue Banana Becomes Spain’s First Carbon Negative Brand

Blue Banana is a clothing brand that aims to empower new generations through its designs, encouraging them to embrace adventure. Launched in 2016, its mission has always been to inspire young people to seek new experiences. Today, the brand has positioned itself as a pioneer in sustainability.
product impact blue banana carbon negative brand co2 emissions
Blue Banana is a clothing brand that seeks to empower new generations through its designs, inviting them to adventure. It was launched in 2016, with the aim of inspiring new generations towards adventure. Today, they have positioned themselves as pioneers in sustainability.
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1º
Carbon Negative Brand in Spain
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204.591
tons of CO₂ offset
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7.334
equivalent trees saved
blue banana fashion brand dcycle client carbon negative spain
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Actions of 2022
Carbon Footprint in Scopes 1, 2, and 3
Life Cycle Analysis of their products
Emission Reduction
Offsetting Remaining Emissions
Impact evolution
Impact evolution blue banana with dcycle emissions reduction carbon negative brand
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The Challenge:
Their goal was to position themselves in the industry by focusing on sustainability, improving their impact to turn it into a competitive advantage. When they came to Dcycle, they were doing nothing related to emissions management.
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The solution:
We began by measuring the environmental impact of their products and facilities to identify where the main impacts were. Thanks to the clarity of the results, they were able to develop a high-level environmental strategy to position themselves as a leading sustainable company.

They went from having no control over their sustainability to achieving a net zero balance in just two months.

They reduced the impact of their facilities and products by choosing lower-impact materials. Once the improvements were implemented, Dcycle helped them communicate clear and comparative environmental savings to showcase the value of their products over others in the market. After reducing their impact, they decided to offset their emissions to a negative level.
juan estada blue banana founder carbon negative fashion brand
"We analyzed our products and offset their emissions twice. We are the first Carbon Negative fashion brand."
Juan Fernández-Estrada | Co-founder de Blue Banana

The strategy of focusing on sustainability, coupled with investment in communication, was highly successful, generating a boost in sales.

Dcycle provides its clients with the tools to take control of their sustainability, giving them visibility into their environmental impact.
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Clients.

Discover how we have already helped over 300 companies.

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Designer brand of urban bags, backpacks and travel items using high-quality eco-friendly fabrics.

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Life Cycle Analysis.
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Emissions reduction of its products.
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Commitment to reduce plastic footprint.
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Draw up a sustainability plan to reach carbon neutrality.

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Reducing GHG emissions (scopes 1 and 2).
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Include renewable energy in all energy sources.
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Improve energy efficiency.
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South Summit and Dcycle

The largest entrepreneurship event in Southern Europe, a leader in sustainability:

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Started Net-Zero Journey.
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Analysis of the event's impact.
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Environmental hotspots and suppliers detection.
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Great Place To Work and Dcycle

Creating better workspaces including sustainability criteria is possible:

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Complete BPTW 2022 Event Analysis.
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Environmental hotspots detection.
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Strategic sustainable alliances.
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